For years, buying a home has been a measure of financial success. Purchasing a home is one of the biggest financial decisions one makes during their life. This is primarily because an own house is usually the most expensive single purchase an individual or family can make, and often costs several times the annual household income. Given the high cost, most individuals do not have enough savings in hand to pay the entire amount outright. In developed countries, mortgage loans are available from financial institutions in return for interest. If the home owner fails to meet the agreed repayment schedule, a foreclosure, also known as a repossession in some countries, may result.

However, given all those terms, owning a home means having a space that is truly yours. It’s a significant moment of your life when you finally move into your own home. But owning one can be intimidating because of the responsibilities and obligations that come with it, combined with the initial process it takes to get there. This also means commitment and integrity for a longer period of life.

Becoming a homeowner comes with a lot of responsibility, and here are the top reasons why home ownership is the best decision that you can make.

  • Homeownership is an investment: Unlike any other movable assets and many other purchases that decrease in value, a home is a purchase that appreciates over time. This creates the buying and reinvestment power better known as equity.
  • Homes typically increase in value, build equity and provide a nest egg for the future. It is so great an investment that it is always going to be a source of equity to borrow money to suit your changing financial needs such as infrastructural development, education of even medical expenses.
  • Your costs are predictable and more stable than renting because they’re ideally based on a fixed-rate mortgage.
  • The interest and property tax portion of your mortgage payment is a tax deduction. Owning a home can reduce the amount you pay in income taxes each year. Your mortgage interest and property tax payments may be deductible from your federal taxes, as well as many state taxes.
  • These tax deductions are highly significant in the early years of your loan repayment tenure when it is the interest that represents the bulk of your monthly installment repayment schedule.
  • When you buy a home and consistently make your monthly loan payments on time, you Build a Strong Credit History. Building a strong credit history in turn help you maintain a strong CIBIL score and this can help you become eligible for other loans in the future.
  • While home prices move in cycles over the short-term, if you stay in your home for a long time, it could increase in value and give you a substantial return on your investment.

So don’t wait any more. If homeownership has been on your mind, then go for it. But make an informed decision after consulting the right real estate expert.


Buy a Villa that eases your life!

Owning up a Villa is just like a dream come true for many of us out there! Isn’t it? Villas are spacious apartments located in the prime locality and in the suburbs. People look out to invest on a villa to get the best out of the property investment in the future. The only battle is between Villa and Apartment. Many vary between choosing an apartment in the prime locality versus villa in the outskirts. Let’s see how to evaluate Villa buying to the other property types. 

  1. The costlier one:

    Learn the cost of villas in different localities both prime and outskirts to figure the cost of apartments in prime localities. Comparison between the two property types will help you understand which one is the better option. If you have the budget to invest a huge amount on a villa in a prime locality, then nothing can beat the decision.

  2. Locality Search:

    Do not go about choosing Villas in the outskirts. Look out for Villas within the city and in the prime localities of your city. Also, do a quality check of the locality in terms of property appreciation with time. Talk to your real estate expert and understand the right areas to invest to get a higher return on investment.

  3. Resale Value:

    The main objective of property investment is the resale factor. We all secure our future by investing in a property because if in future we need to sell a property, the resale amount of the property is what makes the turning point. Any kind of investment is made to incur higher returns. Similarly, while doing your Villa Property search, know the appreciation value of the property in the next few years. This will help you in evaluating the best property.

  4. Know your finances right:

    To buy a property is not an easy call. One needs to have the investment amount in place. With EMI’s and other customized home, loans have made investment easier in the present. But, it is always better to phase out your finances. In case if one needs support from financial institutions, then one needs to know within how many years can the loan be repaid considering other lifestyle and health factors.

  5. Designing:

    After buying the property of your choice, shouldn’t it give you the feel of yours? Well, many people want to design their house their way. In case of an apartment it might be very restricted because of space, but when it comes to Villas, space is available in abundance. One can easily design the Villa just the way one has dreamt it. Find out that customizing the design your way shouldn’t be an issue. Hire an interior professional and welcome yourself to a dream house!

Yes, the choice of Villa is an extraordinary one. But when one has the finances, the security of the future and the warmth of feeling home, then nothing can beat this decision of investing in a Villa!

Touching Lives with Luxury

Homes that redefine serenity are Celebrity Serenity from the prestigious house of Celebrity Structure. Established few decades ago the firm is dedicated and visionary towards its goals along with extra luxury for every client who approach them. With several successful ventures accomplished it has moved forward creating better and more exquisite abodes abiding to today’s trend.

Celebrity Serenity is an ongoing project in the prime location of Bengaluru; Electronic Phase I. Surrounded by surplus IT hubs, manufacturing industries and automobiles, Celebrity Serenity is one lavish yet cost-effective villa. Professionals who work in these IT sectors have been eyeing this Celebrity Serenity for a plush living. The interiors and exteriors are designed with aesthetics and unique ideas which will leave you mesmerized.

Eco-friendly ambiance with awe-inspiring facilities is available for a complete living. You can be sure to experience a home amidst plush greenery and shining stars which will give you a feel of heaven on earth. The villas are spacious and are quite reasonable within desired budgets. Though it might look too much as of investment it assures that it caters high returns when compared to apartments or duplex homes. This has brought home buyers in flocks to invest in Celebrity Serenity.

When it comes to education, good schools, colleges with high standards can be availed to give you a better future. To have a fun-filled weekend you can avail shopping malls, cineplex’s, and entertainment centres in just minutes away. For all banking needs both nationalised and private banks along with ATM’s 24/7 can be availed. For food lovers you can have access to lip-smacking food joints with varied multi-cuisines are available which will leave your taste buds mouth-watered.

In case of healthcare centres top-notch hospitals with state-of-art facilities can be availed 24/7 for all your needs. Adequate water supply, power supply, security services round the clock and lifts are available along with special features like:

  • Swimming pool for a refreshing evening
  • Yoga and Multi-purpose hall for recreation
  • Gymnasium for fitness lovers
  • Exquisite badminton court
  • Exclusive Kids Play Area
  • State-of-art party lawn with barbeque pitch
  • Attractive Beach volley ball courts
  • Club houses to make your weekend fun-filled
  • Guest room for visitors
  • Library for book lovers
  • Intercoms that connects the whole community
  • Super market with all groceries under one roof
  • Place of worship

With these above ravishing facilities one can’t stop getting a home like this.  The celebrity Serenity is offered with 3 BHK with 1741 Sq. ft – 2074 Sq. ft at Rs. 64 Lakhs – 76 Lakhs on an average. When you invest in these homes and think of renting it out it is sure to give you a precise income on a regular basis. Developers here cater exciting offers during the launch of their projects such as Pre-booking discounts, down payments, attractive holiday destinations, Pre- EMI’s, and other valuable gifts.

So, grab one of these villas for a blissful lifestyle!

Why is Chennai’s realty situation looking up?

The real estate situation in the country has been evident to everyone for the past couple of years. The sales volumes have been coming down and there isn’t much growth happening with the sector. Prices have been steadily creeping up with no hint of a let down. This has forced end users to abandon their dreams of owning a property of their own. This is especially true of lower and mid income groups.

One of the markets which held strong despite the slowdown was the southern city of Chennai. This is because of the fact that this city was considered to be market driven by end users. When a city remains end user driven, speculation plays next to no role in where the place stands real estate wise. The growth experienced by the market will be organic and not forced. Prices rise will be a natural one when a market is end user driven as opposed to the artificial one seen in the cities where speculation has played a role. The latter does more harm than good as these artificially inflated prices will find next to no takers in the long run.

Even though Chennai was a strong real estate market, it was not strong enough to survive the lean patch that the country was going through. There have been a few reasons which had slowed down the market.

The floods which took place on December 1st, 2015 is one of the main reasons for the slowdown being seen in the real estate sector here. The death and destruction brought on by this unprecedented natural calamity had shaken buyer confidence in the city. It showed the city in a bad light in terms of preparedness to face such disasters. The lack of infrastructure really hit home. Buyers stayed away from low lying markets especially as these were the worst affected during the floods.

Another reason cited for the slowdown was the political instability being witnessed in the state. When such situations occur there won’t be a lot of confidence in the state. Many investors who can create jobs and wealth for the region might wait till the situation clears up might choose to relocate their project to another state which shows more stability. This in turn will have an impact on realty.

But things seem to be looking up for realty in the city. The sales numbers coming out of this region have given those in the sector hope. There has been a marginal increase in the number of homes being sold in the city. The inventory overhang also has come down. Villas in Madambakkam and more other such properties across the city are getting a new lease of life.

It seems affordable homes are driving this resurgence. Many of the homes which are being sold are in the below INR 50 lakhs range.  Besides this there are a whole bunch of governmental level policy changes which are aiding the real estate sector. Taking all these factors in, now might be a good time to purchase villas in Madambakkam or any other project you have been thinking about buying in Chennai.

Rising locality for perfect abodes – Medavakkam

One of the hottest hubs for residential properties in Chennai is Medavakkam. This is due to the closeness of localities like Sholinganallur, Madipakkam, Velachery , Tambaram etc. Further, the area is under South Chennai Constituency which has endless IT corridors. Its consistent accessibility, transportation has made home buyers swarm like bees to this locality.

The apartments in Medavakkam, are quiet reasonable and within budgets than other localities in the city. The properties here have state-of-art amenities and ambiance which reflects a piece of heaven of earth. Some of the moving areas for apartments in Medavakkam are Babu Nagar, Vimala Nagar, VGP pushpa nagar, Aishwarya Garden, Soumya Nagar, BHEL Nagar, Royal Garden, RG Nagar, Iyyapa Nagar and so on. Apart from this some of the neighbourhoods of Medavakkam are Chrompet, Pallavaram, and St. Thomas Mount etc. Moreover, Medavakkam has soar to 6th largest place in reality out of 13 ideal residential spaces in the whole country as per a study taken in 2012 -2017.

Besides, the locality is best known for its ace and serenity. Adequate and fresh water, 24 hrs power supply and sanitation are the other adding advantage in these residences. The emerging metro is a major advantage for people living in that area. Further it is CDMA approved. Developers have started to excite investors and buyers with varied offers such as holiday packages, discounts on loans, no EMI’s and so on.

There are 1, 2, 3 and 4 BHK apartments at reliable cost. It comes in a minimum of 561 Sq.ft at Rs. 27 lakhs for 1 BHK and 750 sq. ft at Rs. 27 lakhs for 2 BHK apartments and 3 BHK flats at 1242 Sq.ft for Rs. 56 Lakhs. Apart from buying you can avail apartments in Medavakkam for rent within preferred prices.  The minimum price for rentals can be availed from Rs. 14,000 – Rs.21, 000 for 3 BHK with 1269 Sq.ft – 1418 Sq.ft, and 2 BHK from Rs.8000 – Rs. 20,000 with 700 Sq.ft – 1200 Sq.ft.

Apart from this, prominent schools such as Bharathi Vidyalaya Senior Secondary School, BS Matriculation School, Ravindra Bharathi Global School, Velammal New Gen School etc are there and for foodies out there, there are a chain of sumptuous restaurants such as AGS Restaurant, Anjappar , Cascade, Dindigul Thalappakatti, Grand Sweets and Snacks, Gupta Bhavan, Hotel Sri Raj Bhavan, Namma Veedu Vasantha Bhavan and so on. When it comes to healthcare, there many prominent hospitals like Vcure, Global hospitals, KP hospital, Annai Teresa etc. are present.

Other than this you can avail all top banks and atm’s 24/7, cineplexes, malls, etc are available to spend your leisure time and for shopaholics all branded retail stores, and other showrooms etc are just minutes away from the locality.

With these facilities and environment, Medavakkam stands tall amidst other locales when it comes to real estate. It has become a driving factor for people who look to invest in the south of Chennai. This has helped it growing and you can witness more ventures that are yet to come.

Kanakpura Road fueling the real estate growth of Bangalore

Kanakapura is the hottest investment destinations in Bengaluru today, with the Kanakapura Road real estate market growing, due to its seamless connectivity to the major business zones in the city. Kanakapura is a town located 55 km away from Bangalore. The Kanakapura road is a part of the NH 209 which connects Kanakapura to Bangalore. Kanakapura Road has become active on the real estate especially in the residential sector, thanks to infrastructure developments such as the establishment of NICE (Bangalore-Mysore Infrastructure Corridor) Road which has enhanced connectivity to Electronics City, Bannerghatta Road and Mysore Road. Bangalore Metro Phase 1 till Puttenahalli. There are various reasons for the demand of this area. One of the chief reasons is the advancement of Bangalore attracts people from all over the country to settle in the city. But the city is almost saturated and property rates have also sky-rocketed. So people are slowly moving to the sub

urbs in search of homes. Kanakapura road is hence becoming a one of the most sought after localities. It is also famous for its green reserve, being situated in amidst forest.

The development of the airport opened doors for offices and mixed-use developments along NH-7, connecting Yelahanka and the airport. Availability of large land parcels for big projects and good rail and road connectivity with the core of Bengaluru were also driving the investment sentiments in Yelahanka. Kanakapura road is a key arterial road that starts in Basavangudi and runs through posh localities in south.  Infrastructure in the region is also among the best in the City due to the elevated expressway, monorail, excellent connectivity to prime locations. Another major factor that transformed Kanakapura into one of the sought-after areas in the city is the Bangalore-Mysore Infrastructure corridor project that envisages a 106 Km six lane super highway. The connectivity to different places through NICE ring road and extension of metro has made the area as a real estate hot-spot. The road has transit points that give you several options of connectivity to different locations.

While thinking to invest, one can consider plots and sites, flats, villas in Kanakapura Road, commercial buildings, commercial sites and lands in and around Kanakapura Road for investment purposes. As far as the property appreciation is concerned, the real estate investments will fetch good returns in short time in Kanakapura Road. Increase in demand for properties in Kanakapura Road with directly proportional increase in number of dwelling units has also paved way for a great rental market yielding an average of Rs 15,000 for a reg

ular 2 BHK apartment. The present rates are pretty competitive and there are housing options for every budget. The proposed developments in the area, are bound to ensure good appreciation, while social infrastructure is also rapidly being developed. These points more than evidently prove that Kanakapura Road is a perfect destination to invest and park their funds, these not only will yield good returns, but will also make a wise investment choice.

A look at some of Andhra’s top realty hubs

Andhra Pradesh is one of the leading states in the country in terms of job opportunities and providing a great quality of life. Here is a look at some of the cities in state and their real estate scenarios.


While most know Tirupati as the temple city that draws lakhs of pilgrims every years, not many would know that it is also a major educational hub with several universities and colleges including state government and Tirumala Tirupati Devasthanam sponsored medical, pharmacy, agricultural and engineering colleges in the city.

Tirupati’s road and rail connectivity coupled with its accessibility to Chennai, Bangalore and other nearby districts. It is being groomed as one of the commercial hubs of the state with an Information Technology Investment Region (ITIR) being planned in the city.

Real Estate Scenario

According to sources, with the government announcing an IIT, IISER (Indian Institute of Science Education and Research) and a Central University for Tirupati, real estate prices are expected to rise by 10 per cent over the next few months.


Vishakapatnam, also known as Vizag has all the qualities to become the financial capital, IT hub, cinema center and tourism center of Andhra Pradesh.  Besides Hyderabad, it is the only city with two ports, an international airport as well as good railway connectivity. Over the past few years, Vizag has already established itself as a strong IT hub with the government planning an IT incubation center, and an ITIR spread over 12,000 acres. Besides this Vizag is also considered a hub for education with many state-run schools, private institutions, missionary schools and colleges.  Plans are further afoot to set up an IIM and an IIT in the city. With a well-developed retail and hospitality sector, Vizag is witnessing unprecedented growth. The city has a good cosmopolitan crowd, with a mix of all communities and hence is considered a good option by the migrant community as well.

Real Estate Scenario

Real estate prices in this port city have been zooming northward with prices increasing by 10 to 15% during the last couple of months. Properties are becoming popular here by the day.


Known as the ‘commercial capital’ and also ‘political capital’ Vijayawada is also has great economic prospects and is famous for agro products processing, automobile body building, hardware, textile, consumer goods and small scale industries.

With good quality schools and colleges, Vijayawada is also an educational hub. The city is well-connected by railways and is the vital south-north link. It is the only city in residuary Andhra Pradesh state with rail, road, air and water links with the rest of the state and country. Trains connecting all metros in India pass through.

Real Estate Scenario

This with developed infrastructure and superior connectivity, Vijayawada has everything that a developed city needs. However the real estate sector in the city is reaching a saturation point with skyrocketing prices making buying properties here unaffordable for the common man. According to the Greater Vijayawada Builder’s Association, the quoted price of a square yard of land in in Vijayawada city limits used to be Rs. 15,000 to Rs. 18,000 has grown to a staggering Rs. 1 lakh.